Richard Dawkins, who co-sponsored the campaign when it launched last year, said:
‘We urgently need to raise consciousnesses on this issue. Nobody would seriously describe a tiny child as a 'Marxist child' or an 'Anarchist child' or a 'Post-modernist child'. Yet children are routinely labelled with the religion of their parents. We need to encourage people to think carefully before labelling any child too young to know their own opinions and our adverts will help to do that."You can read campaign creator Ariane Sherine introducing the billboard phase over at Comment is Free.
The billboards are on display for the next two weeks at the following locations: London – Old Street roundabout; Cardiff – 42 Merthyr Road; Edinburgh – Portobello Road, Piershill; Belfast – 74-76 Great Victoria Street / Bruce Street.