Official body explains why bus ad complaints were knocked back

Here's a nice bit of reading - the Committee of Advertising Practice, which is part of the Advertising Standards Agency, have an article on their website explaining why they chose not to pursue the complaints lodged against the Atheist Bus ads and the subsequent Christian "There definitely is a God" ads. It's a proper article, i.e. not an official ruling or anything, and it's great to see an official body like this explaining themselves in this way. You certainly have to congratulate them on the final paragraph:

It should be heartening to those who have watched this story play out in the media to see that the ASA has not wasted its time and resources in trying to investigate and arbitrate on whether God exists. As long as advertiser’s opinions are expressed within the bounds of taste and decency, the ASA is unlikely to have cause to act. Surely it is much more important for the ASA to concentrate on ensuring consumers are protected from misleading ads and establishing a level playing field for business? Probably. No, definitely. Amen.