The Guardian website reports that the Advertising Standards Agency will not be taking action against the Christian Party bus advertisements – which state "There definitely is a God. So join the Christian party and enjoy your life" – as the Christian Party's status as an actual political party means the ads are classed as "electioneering material", and therefore outside of the ASA's remit.
What's perhaps more interesting about this Guardian story is the fact that the ASA have received over 1,000 complaints about the Christian Party ad, making it the fourth most complained about campaign that the ASA has ever had to deal with (the Atheist Bus Campaign received a mere 326 complaints). According to the Guardian, "People complaining about the Christian party advert believe the claim "there definitely is a God" is misleading because it cannot be substantiated, while some individuals have also objected that the advert is offensive to atheists."
So it seems that when it comes to bus advertising, atheists are more easily offended than the religious. Seems like a bit of an own goal really – isn't complaining to the ASA about bus ads the kind of thing people like Stephen Green get up to? Can't we just stand by free speech instead of indulging in tit-for-tat advertising complaints?
Wednesday, 11 March 2009
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