So how did this happen? Well, Krispy Kreme made the mistake of using the word "choice" as part of its offer in the following sense:
"Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is honoring American's sense of pride and freedom of choice on Inauguration Day, by offering a free doughnut of choice to every customer on this historic day."Apparently, and this may be news to pretty much everyone, you can't use that word any more, as the American Life League kindly explained:
The unfortunate reality of a post Roe v. Wade America is that "choice" is synonymous with abortion access and celebration of 'freedom of choice' is a tacit endorsement of abortion rights on demand. President-elect Barack Obama promises to be the most virulently pro-abortion president in history. Millions more children will be endangered by his radical abortion agenda. Celebrating his inauguration with "Freedom of Choice" doughnuts – only two days before the anniversary of the Supreme Court decision to decriminalize abortion – is not only extremely tacky, it's disrespectful and insensitive and makes a mockery of a national tragedy. A misconstrued concept of "choice" has killed over 50 million preborn children since Jan. 22, 1973. Does Krispy Kreme really want their free doughnuts to celebrate this "freedom.""Madness. Sheer, unadulterated, surely-only-Stephen-Green-could-have-come-up-with-this madness. Of course, any self-respecting multi-national company would simply ignore such an absurd accusation, right? Unfortunately not. Krispy Kreme (and this is the bit that really makes PZ despair over at Pharyngula), promptly changed the wording of their offer, removing the reference to "American's sense of pride and freedom of choice" and adding the qualifying statement "The Inauguration Day promotion is not about any social or political issue."
So, just to qualify, there's a movement that wishes to make the word "choice" a taboo, and yes you did just read about a row over a doughnut promotion that was accused of offering subliminal support for the right to abortion.