Four months later and Ariane, with the support of the British Humanist Association and a certain Professor R. Dawkins, has just officially launched the Atheist Bus Campaign. Here's the deal – for £5,550 you can put an ad on 30 London buses for 4 weeks, which if you do the maths means the campaign needs 1,100 people to donate £5 each. And just to make things even better, Richard Dawkins has agreed to match all contributions up to £5,500, so if you all raise that amount the campaign will have £11,000 – that's two rounds of 30 buses for 4 weeks.
And the slogan? Well, as you can see in the mock-up above they're keeping it bright and positive, nicely countering those Bible ads, and it reads "There's probably no God. Now stop worrying and enjoy your life".
Great, isn't it? You can donate right now by visiting the fundraising page – at the time of writing they're over halfway there after just 10 hours, so you can help push it further towards that magic £5,500 mark. If you want to learn more or show some additional support (on top of donating, of course) then visit the campaign's website and join their Facebook group.
The campaign's had loads of media coverage today (and as I hinted at above we've got some more coming up), having already been featured in the Guardian, the Telegraph and The Times, as well as on BBC News 24 and various radio stations.
If you're still wondering whether to get involved, I think it's best I leave you with Richard Dawkins' endorsement of the campaign:
"Religion is accustomed to getting a free ride – automatic tax breaks, unearned 'respect' and the right not to be 'offended', the right to brainwash children. Even on the buses, nobody thinks twice when they see a religious slogan plastered across the side. This campaign to put alternative slogans on London buses will make people think – and thinking is anathema to religion."