Wednesday, 5 December 2007

Catholic priest forces Red Bull to pull "sacreligious" ad

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The makers of popular energy drink Red Bull have withdrawn an Italian TV commercial that pokes fun at the nativity story after an Italian priest complained that it was disrespectful to Christianity.

The advert – which we're pretty sure appeared over here years ago – features an extra Wise Man who comes bearing the gift of a can of Red Bull for the newborn baby Jesus. This was all too much for Father Marco Damanti from Sicily, who argued that "the image of the sacred family has been represented in a sacrilegious way. Whatever the ironic intentions of Red Bull, the advert pokes fun at the nativity, and at Christian sensitivity."

Presumably he was offended by the notion that Mary's boy child might fancy a little pick-me-up of caffeine, sugar and taurine after a tough night in the stables. He is also said to be offended by the use of animated angels to deliver the company's slogan of "Red Bull gives you wings" at the end of the advert.

To be honest, it sounds like it would have been easier if Father Damanti had just produced a short list of the things that don't offend him.

4 comments:

the chaplain said...

The inability to laugh at oneself is often a sign of deep insecurity. I thought the commercial was rather cute.

AussieDingo1983 said...

Red Bull ads are almost evil enough to make me believe in Satan. They are horrid, nasty things. If it takes some nutty, over-sensitive priest winging to get rid of one of them so-be-it. I can only hope the rest are taken off too.

Seriously (the first paragraph was semi-serious, those ads reaaally annoy me) though I do agree with "the chaplain" that "The inability to laugh at oneself is often a sign of deep insecurity." But we already know that is true about the Catholic church, don't we? That's because most of what they base their lives on is made up. They're also scared that they are going to lose their power.

Benjamin said...

Some people have no imagination, it could have been worse. They could have a scene right before Jesus ascends to heaven he has some red bull.

Burke said...

The commercial is kind of cute. Had it made fun of Mohammed, what would have happened? Had it made fun of Judaism, what sort of anti-Semetic battle cry would it have evoked?

Comedy is circular, ultimately non-directional. If comedy is your religion, you will always be able to poke fun - but then again, your religion is just a joke.